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Musewear Flip Flops are the First to Get Smart with a Piece of Undervalued Fashion Real Estate. Posted: 28 Sep 2012 12:30 PM PDT
Musewear Flip Flops is a sassy start-up taking an unusual piece of fashion real estate–the flip flop footbed–and covering it with striking artwork, quotes from global thought leaders and zodiac descriptions destined to resonate with wearers.
Forget wearing your heart on your sleeve, Im wearing my head on my feet. Waking up each morning and repeating words of positivity empowers me to change how my whole day unfolds, says founder and Chief Muse Diane Curry, who was inspired to create the line from her practice of saying thank you when taking her first two steps each morning. “Why wear flip flops with corporate logos or kitty cats when you can be anchored by a feel-good message that means something to you AND makes the world a better place? These flip flops speak for themselves, says Curry.
Musewear Combines Philanthropy, Philosophy and Fun. Fifteen Percent of Profits Go to Social Causes.
Curry and Musewear owner Michael Franco commissioned artists around the globe to create three distinctive product lines–22 designs in all–and then linked them to causes worth caring about, such as clean water, freedom of speech and solar energy. The result is a win-win for wearers and the high-profile causes the couple supports with 15% of their profits.
SunSign Soles, created by US artist Zack Stella, features original illustrations of astrological signs with flattering and fun descriptions of character traits. Theres also a Dirty Little Secret (DLS) and a Find and Flee compatibility lineup for each sign of the horoscope.
Walk The Talk features inspirational sayings from the world’s most revered philosophers: Gandhi, Buddha, CS Lewis and more. Love the Life You Live/Live the Life You Love, a Reggae-influenced pair, is already a favorite with surfers and boomers. The impactful design of these Musewear Flip Flops was created by Emem, a 23-year-old Philippines-based designer.
Wit Flips is Musewear’s line of thought-provoking quotes. Tuko, an Indonesian artist created four stylized designs which morph intriguing phrases into true word art. Heres where creative souls such as Ella Fitzgerald and Oscar Wilde offer pithy words of encouragement.
The companys tagline Wear Your Self Out is a call to action for astrology fans, quote junkies, inspiration seekers and anyone looking to put a little meaning and a lot of fun in every step they take.
Franco, who runs the online company full-time, says the ultra-soft unisex Brazilian-made flip flops are eco-friendly, as they’re 100% recyclable. All excess rubber from the manufacturing process is also recycled, he adds. “We said to ourselves no China, no sweatshops, no more planet trash. Musewear customers can return any flip flops to us and well be sending them to UniquEco, a company in Nairobi which recycles used flip flops by turning them into creative new products.”
Every purchase of Musewear Flip Flopssold exclusively online–includes Free Fed Ex shipping for orders in the US, Hawaii and Alaska.
For high resolution images and more information contact:
Michael Franco, Owner
or
Diane Curry, Chief Muse
About Musewear Flip Flops
Musewear Flip Flops are made with the same super-flexible Brazilian rubber as the leading brands of premium flip flops but theres a noticeable difference in every pair: fifteen percent of all profits go directly to worthy causes, based on the style of flip flop purchased. For the Zodiac line, its all about birthdays. Flip flops from the water elements (Cancer, Scorpio, Pisces) benefit water.org; earth signs (Taurus, Virgo, Capricorn) aid The Nature Conservancy; air signs (Gemini, Libra, Aquarius) help the Clean Air Task Force; and fire signs (Aries, Leo, Sagittarius) benefit solar-aid.org. Profits from Walk the Talk and Wit Flops benefit Amnesty International for their work in promoting worldwide free speech, a cause built into the DNA of Musewear Flip Flops.
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